Economist Intelligence Unit: Store
October 2017
EIU Store website →
Project introduction
In 2013 Cancer Research UK (CRUK) launched an ambitious digital transformation.
Users and audience
The target audience for the Support Us section are clearly identified as.
Team and my role
I worked as a contract lead UX designer on the project. I was brought in last
Constraints
CRUK is no different to other large organisations going through a digital
Design process
I joined CRUK a couple of weeks before the start of the development sprints. The
Sprint cycle
Once we moved into the development sprints I worked across both a content scrum and a development scrum, dividing my time and participating wherever I thought was most appropriate for the work in hand. I attended backlog grooming and planning sessions where I was required to present the designs to the team, explaining and demonstrating functionality. The deliverables for this were sometimes click-through prototypes, sometimes static mockups and other times HTML prototypes shown on different devices. At the end of each sprint we would hold a review and invite anyone in the organisation to attend and view our progress. For these presentations I demoed our work and fielded questions.
Retrospective and lessons learned
The Support us section successfully launched on May 14th 2013 and saw an immediate
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